fruit noir is a new Swedish brand based in Stockholm.

fruit noir’s goal is to create beautiful, environmental and people friendly products.

The vision of fruit noir is to build a wide spread concept brand, for responsible and aware world-citizens of all ages.

Our mission is to increase awareness of environmental and fairtrade issues among fashion consumers.

fruit noir symbolizes the modern metropolitan lifestyle with a clear focus on environmental and people friendly materials. Our products are inspired by the spirit of our time, mixing elements from around the world to create the sensation of luxury and awareness in our high-end everyday products.

Our first launch of products is a collection of eco friendly women's underwear packed in luxurious boxes. The first model is best described as a “cheeky panty”, since we have found that this is an appreciated model amongst women of all shapes and sizes for everyday use. The model is sexy, comfortable and fit most body types. This first launch includes nine different prints and colors, tied together by three different themes:
wildlife edition, black edition, and powdery edition.

In all our products we aim to use organic materials and environmental friendly production techniques.  We only produce in countries that uphold reasonable labor protection laws. When production is made in other countries we only use producers that have a fair trade policy and are fair trade certified, ensuring, at least, living wages for all employees.

Our cheekies will soon be joined by other eco friendly products. So stay tuned....

/The fruit noir team


fruit noir™ is a tradmark owned by Made By Mims AB

fruit noir - black edition, Peisley panties